Yayoi has made its debut at Cosmoprof Worldwide Bologna 2026, the largest cosmetics exhibition in Europe.

Cosmoprof Worldwide Bologna was held in Bologna, Italy, from March 26 to 29, 2026. LAVOIE’s “yayoi” line of Made in Japan cosmetics had the opportunity to showcase its entire product range at the Japan Pavilion, operated by the Italian company CHIMAR.

During the event, professionals from the cosmetics industry around the world—primarily from Europe—gathered at the show. This event is Europe’s largest cosmetics trade show, famous for doubling Bologna’s population over its four-day run.

The Japan Pavilion attracted many visitors not only from Italy but from all over Europe, who picked up products to experience “yayoi”.

Following Cosmoprof, it was confirmed that yayoi products would be launched at a high-end boutique in Milan, Italy. It has also been selected for use in hair and spa salons in London, marking their imminent European debut.