Japanese Skincare & Haircare “yayoi” Makes Its UK Debut

yayoi takes a new step forward in the United Kingdom, making its debut in the heart of London’s prestigious Mayfair.

Renowned as one of London’s most refined and exclusive neighborhoods, Mayfair is synonymous with sophistication, elegance, and luxury.

From October 2026, yayoi products are officially being introduced and sold at HANA Salon, a Japanese hair and spa salon nestled in the heart of Mayfair and bringing the beauty philosophy and artistry of Japan to London.

HANA Salon has attracted the attention of London’s discerning clientele with its distinctive approach, blending Japanese aesthetics, expertise, and an appreciation for refined beauty.

This special connection began when the manager of HANA Salon discovered yayoi products during a visit to Japan, where they encountered them at the spa of a five-star hotel. Impressed by their exceptional quality and sensorial experience, they reached out to yayoi.

What followed was nearly a year of conversations and growing exchange between the two brands.

That initial encounter has now blossomed into yayoi’s official debut in the United Kingdom.

Born from the Japanese philosophy of beauty, yayoi now arrives in Mayfair—a destination where the world’s finest expressions of luxury converge.

Yayoi’s UK debut marks the beginning of a new chapter:

bringing the essence of beauty beyond borders, from Japan to the world.

HANA Salon
18 Maddox St, Mayfair
London W1S 1RL 
URL: http://www.hanasalon.co.uk

yayoi Online Shop
https://officialshop.yayoi.beauty/

Flat-rate shipping: £6 across the UK